Technical SEO Standards for Massachusetts Sites
Enterprise platforms often generate parameter URLs and duplicate faceted paths — we consolidate signals before chasing rankings.
JavaScript-heavy marketing sites get rendered HTML audits in Search Console; fixes ship with developer tickets, not vague recommendations.
Core Web Vitals regressions after redesigns are caught in staging — especially on mobile-heavy Boston service queries.
- Crawl budget and parameter handling reviews
- Rendered HTML audits for JS-heavy stacks
- Staging performance gates before launch
- Indexation monitoring on money templates